Welcome to 11dTraining Club, where we believe in the interconnectedness of everything in the world, just like our bodies are connected with the nutrition we feed our mind, body, and spirit, and how we exercise those things. We are not just a fitness and strength training apparel and athleisure brand, but a lifestyle that promotes holistic well-being.

Our journey began with the vision of our founder, Logan Potts, a NETA Certified Personal Trainer, a Graduate of FitOps (now known as University of Human Performance), and an Army Veteran. His extensive knowledge and experience in fitness and strength training inspired him to create fitness apparel that is not just fashionable, but also functional and sustainable.

We are committed to producing high-quality, comfortable, and durable fitness apparel that empowers you to achieve your fitness goals while feeling confident and stylish.

At 11dTraining Club, we understand that fitness is not just about physical strength, but also about nourishing your mind and spirit. We believe that a healthy lifestyle is a combination of regular exercise, proper nutrition, and a positive mindset. That's why our brand is not just about selling apparel, but also about inspiring and motivating individuals to lead a balanced and healthy life.

We are passionate about helping our customers find their inner strength and unleash their full potential. Our apparel is designed to support your fitness journey, whether you are hitting the gym, going for a run, practicing yoga, or simply enjoying an active lifestyle. Our collections are carefully curated to cater to a variety of fitness activities and preferences, with an emphasis on comfort, style, and performance.

In addition to our commitment to fitness, we are also dedicated to sustainability. We believe that taking care of our planet is crucial for the well-being of our bodies and our future generations. That's why we use eco-friendly materials, minimize our carbon footprint, and support ethical manufacturing practices in our supply chain.

We are proud to be more than just a fitness apparel brand. We are a community of like-minded individuals who share the same values and strive for a balanced and healthy lifestyle. Join us on this journey of self-improvement, empowerment, and sustainability. Together, let's elevate our fitness game and make a positive impact on ourselves, our communities, and the world. Welcome to 11dTraining Club.

Founder Logan Potts being photographed for product imagery behind the scenes.

Founder Logan Potts being photographed for product imagery behind the scenes.